The purchase of a LEXON product (hereafter the « Product ») via our on-line store at (hereafter the “Website”) requires the creation of a client account on the Website.

When you visit the Website and when you create an account, you transmit to us certain personal data. Our Privacy Policy defines how BOW collects, protects and uses your data.

We ask you to accept the conditions set forth below when you create a client account on the Website. We therefore recommend that you read them attentively.

Any question may be addressed to the following email address :

The Controller

The controller is the US company BOW USA LLC, with head office at 100 N Biscayne Blvd, Suite 800 FL 33132, Miami, Florida, United States of America (herafter « BOW »).

Collected Data

When you create a client account, you transmit to us data regarding your last name, first name, email address, phone number, billing address, delivery address and credit card details.

We also collect internet and other electronic network information including your computer’s internet protocol (IP) address, login data, geolocation data, location, browsing history, search history, and shopping history automatically as your navigate our Website. This information is collected by cookies and other technologies. Cookies are text files that your web browser places on your device when you visit a website. Cookies can be “persistent” or “session” cookies. Persistent cookies stay on your device for a set period of time or until you delete them, while session cookies expire when you close your web browser.

We use cookies on the Site to give you the best experience possible. The Site uses first-party cookies to store your details and carry forth services like remembering if you logged in, or if you added an item to your shopping bag. The Site uses third-party cookies to collect statistics to analyze traffic in tools such as Google Analytics. The Site uses web beacons (known as “tracking pixels”) in our marketing initiatives to help deliver cookies, understand usage and determine campaign effectiveness. Cookies can be disabled or erased from your browser. For instructions on how to do so, please look in your browser’s settings

Purpose of the Data Collection

We use your name, phone number, email address, delivery address and credit card details to process the orders that you place on our on-line store.

We use your email address and phone number to remind you that orders are pending in your cart.

We may use your email address and telephone number to send you by email or SMS offers, newsletters, information on new products and promotional campaigns related to LEXON products, or to products of affiliated companies, such as MYKRONOZ products from the Swiss company Kronoz LLC (

You have the possibility to refuse promotional emails by using the “unsubscribe” option provided in each of our emails or by sending a request to You have the possibility to refuse promotional SMS by answering CANCEL to this SMS.

The collection of logging data by means of cookies aims at optimizing our website, verifying its proper functioning and better answering the needs of users.

Your Personal Information may also be used for a variety of purposes, including to improve our Website and to protect our legal rights. Specifically, we may use the Personal Information we collect to:

  • Send you marketing and promotional communications.
  • Deliver targeted advertising to you.
  • Request feedback.
  • Authenticate you when you sign in to your account and to provide you with account access.
  • To enforce our terms, conditions, and policies.
  • Process your payments.
  • Create your Lexon account.
  • Communicate with you about our Website or to inform you of any changes to our Website or Services.
  • Respond to requests for information.
  • Maintain and improve our Website, monitor user experience, engage in fraud identification, and assist in resolving any Website issues.
  • Defend our rights and the rights of others.
  • Efficiently maintain our business.
  • Comply with applicable law

Retention of personal data

We keep your data on our servers during the whole period of existence of your account.

The data necessary to fulfill a legal obligation are kept in accordance with the provisions in force.


A cookie is a small text file placed on the hard drive of your computer or other equipment (tablet, smartphone, etc.). Cookies help website owners improve the efficiency of their websites and gain information about how their sites are being used.

We use the following types of cookies:

Necessary cookies: these cookies aid navigation through the site and are essential for the site to work properly. They facilitate electronic communication and provide you with the services expressly requested by you.

Analytical cookies: these cookies enable us to understand how visitors got to our website and how they use it. This information helps us to improve the way our website works and to assist visitors in finding the content they need more quickly. This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies. The information generated by the cookies about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the USA. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

Identification cookies: these cookies improve the visitor’s experience but are not essential for the site to work. They help regular visitors to gain faster access to the content they are looking for.

Advertising cookies: Third-party cookies or similar technologies allow us to provide you with advertisements on third party `websites that may be more relevant to your interests.

You can remove and reject cookies by adjusting your browser settings. Each browser has its own procedure and we suggest that you find out about this on the website of the browser’s publisher.

If you remove or reject our cookies, it may affect how our website or applications work for you.

Transmission of Data to Third Parties

We do not transmit to third parties data permitting to identify you personally, such as your name or address. However, we may share your data with affiliated companies complying with the present Privacy Policy or with partners bound to us by a service agreement (for the management of emails, the processing of payments or the hosting of a server, for example). These partners are under the contractual obligation to protect your data in a manner complying with the present Privacy Policy.

In the case of a sale of assets, merger or restructuration of our Company, we may have to transmit your data to another company.

We store your personal data on a server located in Germany.

We may transmit or sell data in our possession in an anonymized form, which does not permit your identification (for example in the form of studies, reports or statistics).

User rights

You have :

  • a right of access, that is to say a right to obtain the communication of all information held by BOW regarding you,
  • a right of rectification, that is to say a right to obtain rectification of inaccurate information held by BOW regarding you,
  • a right of opposition, that is to say, the right to object, for legitimate reasons, to appear in a file, and in the area of commercial prospecting, the right to oppose that your data disseminated, transmitted or stored.
  • a right of data portability, that is to say the right to have your personal data transmitted in a structured format to you or directly from one controller to another, when this is technically possible

You may at all times access your personal data recorded in your  client account and make corrections or amendments. You may also delete the data by requesting the closing down of your account.

​Any request regarding access, modification or deletion of data can be sent to the following email address:

To ensure your protection, we will only process requests for personal information associated with the email address used to send us your request. It is also possible that we verify your identity before processing your request.

Data Concerning Children

Persons under the age of 13, or the equivalent minimum age in the relevant jurisdiction, are not permitted to create accounts unless their parent has consented in accordance with applicable law. If we learn that we have collected the personal information of a child under the relevant minimum age without parental consent, we will take steps to delete the information as soon as possible. Parents who believe that their child has submitted personal information to us and would like to have it deleted may contact us at :


BOW implements organizational, technical, software and physical digital security measures to protect personal data from unauthorized tampering, destruction and access.

However, no security measure or modality of data transmission over the Internet is 100% secure and we are unable to guarantee the absolute security of your Personal Information we have collected from you.

Amendments to the Privacy Policy

We reserve the right to amend at all times the present Privacy Policy. Modifications will be posted on our website and we suggest that you consult the Privacy Policy from time to time.


The California Consumer Privacy Act of 2018 (“CCPA”), grants certain rights to our users who are California residents to access or delete the Personal Information that we have collected about them, to opt-out of the sale of their Personal Information by us to a third party and not to be discriminated against for exercising these rights.

I.Right to Access

You have the right to request what Personal Information we have collected, used, disclosed, and sold about you within the preceding 12 months. Once we receive your request and confirm your identity, we will disclose to you information we have collected about you as required by the CCPA.

II.Right to Deletion

You have the right to request the deletion of your Personal Information that we collect or maintain, subject to certain exceptions. Once we receive your request and confirm your identity, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies under the CCPA.


You have the right to opt-out of the sale of your Personal Information to third parties. Under the CCPA, certain disclosures of Personal Information that we engage in are considered a “sale.”  In the past 12 months, we have disclosed Personal Information to third parties data analytics providers who assist us in analyzing our Website, as well as ad networks who provide you with tailored content and advertising based on your interactions with our Website. These disclosures relate to your interactions with our Website and you may opt-out of the use of these cookie and similar technologies.


You have the right to not receive discriminatory treatment if and when you exercise your rights to access, delete, or opt-out under the CCPA. For example, this means we cannot deny goods or services to you or charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties, due to you having exercised your rights.

V.Exercising Your Rights

To exercise your right to access or delete your Personal Information, you may submit a verifiable consumer request at In certain instances, exceptions to your right to access or delete your Personal Information may apply.

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your Personal Information. If you are an authorized agent making a request on behalf of another individual, you must provide us with documentation of your registration with the California Secretary of State, as well as written documentation that you are authorized to act on behalf of that individual.

The interactive webform for access and deletion requests contains the information that we need to verify your identity and review your request. For requests submitted via email, you must provide us with sufficient information that allows us to reasonably verify you are the person about whom we collected the Personal Information and describe your request with sufficient detail to allow us to properly evaluate and respond to it. If we are not able to verify your identity for access and deletion requests with the information provided, we may ask you for additional pieces of information.


If you are a consumer in the State of Nevada, you may request to opt-out of the current or future sale of certain of your Personal Information.  We do not currently sell any of your Personal Information under Nevada law, nor do we plan to do so in the future.  However, you can submit a request to opt-out of future sales, as defined by Nevada law, by contacting us at Please include “Opt-Out Request Under Nevada Law” in the subject line and body of your message.


We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser. For further details, visit